25 Most Important features for e-commerce Website


25 Most Important features for e-commerce Website

The success of an e-commerce website doesn’t only depend on the quality of its products; there is a range of other factors at play. Two of the most important is how the site is marketed and how it is designed.
There are certain features that can help make an e-commerce website more user-friendly to customers and easy to manage from the perspective of the owners. But when designing a site, it can be tricky to account for all these essential e-commerce website features and stylistic elements. Luckily, our e-commerce website design teams are here to help you out!

This is the below 25 Most Important features for e-commerce Website that you should have in your Website.

1. Mobile Compatibility.

Parulsoft provides fully responsive e-commerce website that makes web pages render well on all types of devices like widescreen desktop monitor, Laptops, tablet and the mobile. This helps Increase reach to consumers on all mobile devices and improve the online shopping experience. We offer 100% mobile responsive website design, as Increase user activity on responsive devices like online searches and shopping activity over mobile devices, Google recommends us mobile compatible website.  

2. Shopping Cart.

Industry standard shopping cart required to every e-commerce website which powers your online store with a secure and advances shopping cart solution, it requires all the tools that you need to accept online orders, grow sales and handle shipping.

3. Payment Gateway Integrations.

The payment gateway is very important in e-commerce as it helps to the transaction between the payment portal and the bank. The setting of payment gateway is very easy nowadays, most of the payment gateway company offer complete tutorials for integration.

4. User-Friendly Navigation

Responsive user-friendly navigation design is considered to be one of the best ways to make your website look great on any device. When a buyer visits the website, their expectation is to navigate with ease and have a great experience. User-friendly navigation should provide a search function, Adapt your website to match user needs and tell people where they currently are and how to get back.

5. Customer login

Customer login feature allows site visitors to create an account for your store and sign in during their next visit. This is useful for monitoring the customer’s activity and manages promotion accordingly.

6. Wishlist

A wish list is an E-Commerce feature that allows shoppers to create personalized collections of products they want to buy and save them in their user account for future reference. Wishlists signify a customer’s interest in a product without an immediate intent to purchase.

7. Social Media sharing

In our modern, digital, internet era, social media users are constantly growing people just go online and check reviews of any product or service that they are desirous of purchasing. Means a running business must have strong social networks with a good clients review. An average person spends one to two hours for browsing social networks every day. Find out good tricks for building a strong online presence and deliver high-quality customer service through social networks and increase revenue.

8. Search Bar

On e-commerce sites, up to 60% of visitors will use the site search bar for product navigation. These users are showing a clear intent to purchase by entering product names they may wish to browse. Therefore, you want to ensure you’re making the most of it and create the best experience for your visitors.

9. Return & exchange policy

During online selling returns is unavoidable. Customers return products for many reasons such as a damaged product, wrong item, the product looks different than online, or they purposely ordered different sizes or colours. Lots of return is a problem for e-commerce sellers. First, review and update your policy on your site within a few days and ensure that your return policies are properly updated.

10. Product category page with filter

There are two key page types involved in e-commerce Website (i.e. products category page and product information page) both for both searching products and its details.

-Product category pages

-Product information pages

The optimization of both pages plays an important role in helping your website visitors. For a better user experience your website customers required a good filter option for searching products by categories.

11. Product page with multiple views

During designing your E-commerce product pages keep in mind some important things like customer want to view products with multiple angles, You can optimize your product pages by displaying multiple product images, angles with hover-zoom, 360-degree views etc.

12. Check out a page with a discount coupon

This feature will auto add a coupon code to your checkout pages. It should function on all customized e-commerce website. Coupon codes can be an important feature to attract new and repeat customers. So plan accordingly and manage discount coupon strategy on your website.

13. Order tracking

These days, both accurate orders tracking and reporting play a fundamental role in the success of e-commerce business. Order tracking is one of the important factors in e-commerce because it allows clients to better serve their online customers with accurate shipping details.

14. Shipping information

Keep clear shipping information on your e-commerce website. A bad shipping experience can impact your business. It affects your brand image, customer loyalty, and can increase costs. If there’s one business area to focus on next, consider making it your e-commerce shipping information strategy. Keep clear shipping information on your e-commerce website

15. Order Management.

Order Management solves the problem of planning, configuration, pricing, and fulfilment of orders.  A good e-commerce website must have a proper order management. Order management Module Bridge the online and in-store gap and drive seamless customer experiences with an order fulfilment system that enables flexible, convenient, and cost-efficient delivery.

16. All types of Reports

Product Analytics

Transform data from your e-commerce platform into actionable insights that help you manage inventory, make pricing decisions, understand seasonal buying trends, and increase your bottom line. Now spend a lot of time exporting and organizing product sales data and more time executing strategies to meet your business goals.

  •    Analyze and measure performance across product categories, segments, and individual SKUs.
  •    Increase order value with actionable product bundling recommendations.
  •    Get a detailed picture of which products are most profitable and which are hurting your bottom line.
  •    Maximize the value of your product data with advanced analytics and reporting tools designed specifically for online retailers.

17. Inventory Management

Inventory management is an important term when it comes to the e-commerce business. The whole concept of e-commerce is only based on the internet, it is always important to keep sufficient inventory to cater to the demands of the customers. Inventory management helps you to manage and keep track of your inventory so that you can channelize them accordingly and deliver to the customers without any delay. It ensures that you always have optimum stock of the products that you intend to sell. It makes no sense when you are selling products to customers and then run out of stock within a few days of time. It’s not the good precedent for an eCommerce business. Having a proper inventory management in your eCommerce business will always help you to prevent any time lag from processing the order to the final delivery.

18. New Arrivals

Nowadays there a lot of online retail channels announce new arrivals on their platforms. This is done through a New Arrivals page on their websites. This page showcases all the latest products in the store. It’s a great way to expose a new collection to online shoppers. Every online store should have at least one to make sure it’s newest products get direct attention. Plus, it makes promotion easy.

These days customers are not only looking for deals and discounts, they are also hunting for the latest trends. If customers have to sieve through your listings to find what’s new, they may consider looking someplace else.

For an online store, you will need to set up a dedicated page for new arrivals and Trends according to customers. This can be used to highlight –

  • New arrivals for the season (products)
  • New arrival category
  • New discounts and deals
  • New sellers

19. Chatbots

Chatbots basically are nothing but software programs that simulate a human-like conversation with users.

They allow businesses to interact with their users and potential customers on a real-time basis. Today time is really important and with decreasing attention span of consumers, it has become really important to cater them with as much less time as possible keeping the costs low.

20. SEO Friendly URL

An SEO friendly URL is a Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways.

1) It can help visitors remember the Web address, and

2) It can help to describe the page to search engines. User-Friendly URLs

21. Website loading speed

No one has time to wait for long for a webpage to open when they have the option to move to a competitor website. How fast your website open plays a crucial role not only in ranking but also improves the user experience. There are so many factors which affect the loading time of your website and with that in mind, let us take a look at ways. According to Google Website loading Speed should be less than 5 seconds. If Website loading Speed is high than the bounce rate will Increase which is not good for the website.

22. Security feature like https secure

Show security seals near the field where the customers enter their credit card information. These security seals or trust badges help to convince your customers about the security of your site and the payment process.

23. Google analytics integration 

Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google Analytics is now the most widely used web analytics service on the Internet.

24. Bulk product upload, bulk edit

Bulk product upload is one of the most important features which save a huge bunch of man-hours, also help to reduce the effort on this process.

25. Bulk Email & Bulk SMS direct

Bulk SMS & E-Mail Service provides a unique opportunity to e-commerce website where they can bridge the gap for customer service by offering SMS Service Technology. They are able to improve conversion and sell more goods as per customer choice. With the help of Bulk SMS, you can boost sales, on-site metrics and customer service & customer retention for your website. A good e-commerce website must have inbuilt API integration of bulk email & bulk SMS provider.

These are the some frequently asked questions 

Q.1-Which technology is the best for an e-commerce website?
 Answer- Larval, Codeigniter, Word press, Angular JS are the best technology for an e-commerce website

Q.2-What are the steps to create an e-commerce website?
Step 1: Choose a domain for your e-Commerce website
Step 2: Choose the right platform
Step 3: Design your e-commerce store
Step 4: Set up payment gateways
Step 5: Populate your site with products and services
Step 6: Test the checkout
Step 7: Look after SEO and analytics

Q.3-How do you build an e-commerce website?
Answer- Step 1: Create your product.
Step 2: Determine pricing for your online store.
Step 3: Figure out shipping options.
Step 4: Choose your e-Commerce platform.
Step 5: Pick a domain name and brand.
Step 6: Build your e-Commerce website.
Step 7: Set up your merchant account.
Step 8: Add an SSL certificate to your website.
Step 9: Start selling online!

Q.4- How do you start an e-commerce website?

Answer-1. Start with Your Business Name
2. Secure Your Domain Name and Website
3. Select the Best Business Structure and Register Your Business
4. Get Your Employer Identification Number
5. Apply for Business Licenses and Permits
6. Find the Right Vendors
7. Start Marketing Early
8. Get More Productive with the Right Software
9. Stock Your Inventory
10. Make Sure Your Business Stays Compliant

Q.5-How much does it cost to build an e-commerce website?
Answer-A robust, and powerful website with a full feature e-Commerce portal price range starting from 50,000 to 2, 50,000 Rs, vary according to features

Call on 7898580100 for more details

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